The Wrigley Center, a vibrant entertainment hub in downtown Port Huron, faced challenges in gaining traction and visibility after its launch. Despite its prime location and diverse offerings, foot traffic and sales were not meeting expectations. Recognizing the need for a strong digital presence, The Wrigley Center partnered with bluewaterCODE (BWCODE) to revamp its social media strategy and drive engagement.
Challenges:
Lack of awareness and visibility in the local community.
Limited social media presence and inconsistent content strategy.
Difficulty in communicating new events, promotions, and attractions effectively.
Need to increase both foot traffic and overall sales.
The solution
Through strategic content creation, targeted advertising, and real-time community engagement, BWCODE successfully transformed The Wrigley Center’s social media presence into a powerful revenue-driving tool. This case study serves as a testament to the impact of a well-executed digital marketing strategy in revitalizing a business and establishing it as a key player in the local entertainment scene.
BWCODE developed a multi-layered social media marketing plan that focused on engaging content, strategic ad placements, and real-time community interaction. Key elements of our approach included:
Content-Driven Engagement:
Created high-quality video reels showcasing The Wrigley Center’s offerings, including the Colony Club, live events, arcade, and specialty drinks.
Utilized slow-motion and cinematic shots to make promotions more visually compelling.
Highlighted weekly specials, themed nights, and limited-time promotions to drive urgency and excitement.
Targeted Ad Campaigns:
Ran highly targeted social media ads based on location, interests, and demographics.
Used retargeting strategies to re-engage past visitors and encourage repeat visits.
Invested in cost-effective ad placements to maximize reach while maintaining budget efficiency.
Community Engagement & Real-Time Updates:
Actively responded to comments, messages, and tagged posts to foster community interaction.
Shared user-generated content to boost authenticity and organic reach.
Leveraged influencer collaborations and local partnerships to expand visibility.
Event Promotion & Seasonal Marketing:
Designed promotional campaigns for key events like the Bloody Mary & Mimosa Bar, themed holiday celebrations, and Michigan Card Shows.
Created engaging countdowns and teaser videos to generate anticipation.
Implemented cross-promotions with other local businesses to enhance reach and credibility.
Results:
The strategic efforts paid off tremendously, delivering measurable and impactful results:
500,000+ Monthly Social Media Views: A massive increase in digital engagement, significantly expanding The Wrigley Center’s audience reach.
6x Increase in Sales Over Six Months: A direct correlation between social media efforts and in-house revenue growth.
Boost in Foot Traffic: Enhanced awareness led to a steady influx of new and returning visitors.
Stronger Community Presence: The Wrigley Center became a go-to entertainment spot in Port Huron, with customers actively engaging with its social media content.
