Country Style Market, a beloved local grocery store, faced the risk of closure due to declining foot traffic and rising competition from larger chain retailers. Struggling to maintain profitability, the store needed a strategic solution to regain customer interest, increase sales, and ensure long-term sustainability.
Challenges:
Decreasing foot traffic and sales.
Limited online presence and lack of effective digital marketing.
Struggles with financial sustainability and operational costs.
Need for ongoing maintenance and business support.
The solution
BWCODE stepped in to revamp Country Style Market’s digital presence and provide hands-on business support, focusing on driving online engagement and strengthening financial stability. Our approach included:
High-Impact Digital Marketing & Social Media Growth:
Implemented a robust social media strategy, achieving up to 500,000 monthly impressions.
Developed engaging content featuring fresh produce, local products, and exclusive store promotions.
Used targeted Facebook and Instagram ads to drive local awareness and customer visits.
Community-Centric Engagement:
Established a strong local connection by highlighting partnerships with nearby farms and vendors.
Promoted in-store events, discounts, and customer appreciation days to enhance loyalty.
Advertise a referral and rewards program to encourage repeat business.
Operational & Financial Support:
Worked closely with ownership to understand their financial situation, offering strategic insights to optimize expenses and increase profit margins.
500,000+ Monthly Impressions: Massive increase in brand visibility and community engagement.
Significant Sales Growth: Foot traffic and in-store sales improved, preventing the store from closing.
Operational Stability: Improved financial health through cost-cutting measures and optimized marketing spend.
Sustained Business Longevity: Ongoing digital marketing efforts and business maintenance ensured continued success.
Through targeted marketing, operational support, and a deep understanding of their financial challenges, BWCODE helped save Country Style Market from closure and transform it into a thriving local business. This case study demonstrates the impact of a well-executed digital strategy combined with hands-on business maintenance in revitalizing a struggling store.
