The overview
The relationship began when Aaron Ladd met Scotty at Detroit’s Eastern Market. An immediate need for Shopify support became a broader working relationship around the business originally known as Preva Body and now rebranded as ESEDA.
The challenge
The storefront needed attention while the wider brand continued to evolve. Improvements to ecommerce had to connect with the graphics, social presence, and marketing decisions surrounding it.
What bluewaterCODE did
We began with upgrades to the Shopify storefront and online customer experience. As the relationship developed, the work expanded into graphical content, social media assistance, and digital strategy.
bluewaterCODE continued supporting the business through its transition from Preva Body to ESEDA. Planning now includes preparation for paid advertising in fall/winter 2026, alongside the creative and strategic work needed for that next stage.
The scope
- Shopify ecommerce improvements
- Digital storefront support
- Graphical content
- Social media assistance
- Brand-transition support
- Advertising preparation and strategy
THE NEXT CHAPTER
The outcome
A Shopify engagement developed into an ongoing ecommerce, creative, and marketing partnership that has continued through the brand transition.
What comes next
The fall/winter 2026 paid advertising campaign is being prepared. This page does not present it as launched or report campaign results.
