The overview
JJ Knapp’s Tavern sends its current specials to bluewaterCODE, and we turn that information into branded social media graphics for posts and stories. The work connects the restaurant’s daily operation with the information customers need that day.
The challenge
A fixed monthly calendar cannot account for everything that changes each morning. The restaurant needed a responsive content process that would not pull staff away from serving guests.
What bluewaterCODE did
We built the content workflow around information coming directly from the tavern. Daily food specials, soups, wing promotions, weekend offers, events, and announcements could become customer-facing creative as the restaurant needed it.
A consistent graphic treatment keeps the posts recognizable even when the message changes. The same operational update can be prepared for feed posts and social stories without the restaurant team having to design each piece itself.
The scope
- On-call daily social graphics
- Feed posts and stories
- Daily food and soup specials
- Wing and weekend promotions
- Events and sports-related content
- Restaurant announcements
THE NEXT CHAPTER
The outcome
The tavern has an ongoing system for turning day-of information into clear, consistent marketing content.
