Bella Bolla, a traditional Naples-style pizzeria, aimed to expand its customer reach and streamline operations by implementing an online ordering system. Despite its strong local reputation, the pizzeria needed a digital strategy to increase convenience for customers and drive sales growth.
Challenges: Limited digital presence and reliance on in-person and phone orders. Inefficiencies in order processing, leading to longer wait times. Need to increase customer engagement and conversion through online platforms.
The solution
BWCODE introduced a comprehensive digital transformation plan for Bella Bolla, focusing on online ordering integration and targeted marketing. Key elements of the approach included: Seamless Online Ordering System: Developed a user-friendly online ordering platform accessible via desktop and mobile. Integrated secure payment processing for a smooth checkout experience. Implemented real-time order tracking to enhance customer satisfaction. Targeted Digital Marketing & Ad Campaigns: Launched highly targeted social media and Google ad campaigns to promote online ordering. Achieved up to 200 clicks per ad, significantly boosting traffic to the ordering platform. Retargeted past customers with exclusive online promotions to encourage repeat business. Community Engagement & Social Media Growth: Leveraged engaging content, including high-quality food imagery and promotional videos. Actively responded to customer inquiries and feedback to strengthen relationships. Encouraged user-generated content and online reviews to enhance credibility. Sales & Revenue Growth: Streamlined operations, leading to a 2x increase in annual sales within a year of implementation. Increased monthly online orders to over 5,000+, showcasing the system’s effectiveness. Improved order accuracy and efficiency, reducing errors and wait times.
2x in annual sales, up to $5000/month online
Todd Raven
Owner – Bella Bolla
200 Clicks Per Ad: Online ordering promotions generated high engagement and conversions. 5,000+ Online Orders Monthly: A significant rise in digital transactions and repeat customers. 2x Annual Sales Growth: The digital transformation directly contributed to revenue doubling within a year. Enhanced Customer Convenience: The seamless ordering experience improved satisfaction and loyalty.
The integration of an online ordering system and a strategic digital marketing campaign led by BWCODE successfully propelled Bella Bolla’s sales and customer engagement. This case study highlights the power of digital solutions in modernizing restaurant operations and driving substantial business growth.
