The overview
Geoffrey Williams developed Console Cloak through Dust Shield LLC as a protective product concept for gaming consoles. bluewaterCODE’s role spans the website and the marketing preparation needed to introduce the invention to potential customers and supporters.
The challenge
Developing a physical product and explaining it to a new audience require different work. Console Cloak needed a clear presentation, a launch plan, and a crowdfunding framework that connected the product concept with an understandable message.
What bluewaterCODE did
We worked on website development, product positioning, brand presentation, and content direction. Those pieces support an online introduction to the product and give its social presence a consistent starting point.
The wider engagement includes Kickstarter strategy, campaign structure and messaging, pre-launch audience planning, early-backer outreach planning, and promotional coordination. Product and prototype presentation recommendations help connect the campaign story to what can actually be shown.
The scope
- Website development
- Product positioning and campaign messaging
- Brand presentation and content direction
- Social media launch strategy
- Kickstarter planning and campaign structure
- Pre-launch audience and early-backer strategy
- Product presentation and promotional coordination
THE NEXT CHAPTER
The outcome
Console Cloak has a digital foundation and campaign framework for its upcoming market and crowdfunding push. The work is presented as preparation, with no campaign totals, backer counts, or sales claims.
What comes next
The crowdfunding campaign is being developed and prepared. A live campaign, completed manufacturing, and commercial results are not claimed.
