The overview
We worked directly with Jason Frontczak and Rise 2 Power Coaching in a marketing and technology masterclass hosted in downtown Port Huron. The purpose was to help the business understand its tools, create its own content, and manage more of its digital presence with confidence.
The challenge
Consistent marketing needs more than a list of things to post. Jason needed a repeatable way to plan content, produce graphics, understand advertising, and choose useful tools without making every decision from scratch.
What bluewaterCODE did
The session connected the fundamentals of social media with the actual work of publishing. We covered content ideas, post structure, graphics, platform practices, advertisement building, and audience targeting, with an emphasis on processes the business could repeat.
We also introduced beginner uses of AI for writing, design, organization, and content preparation. The discussion widened into a practical technology stack for productivity, automation, advertising, and managing an online business. The aim was to transfer knowledge the owner could use independently.
The scope
- Social media strategy and practical training
- Content planning, post structure, and graphics
- Paid advertising and audience-targeting education
- Beginner AI and productivity tools
- Recommended marketing and technology stack
- Repeatable marketing processes
THE NEXT CHAPTER
The outcome
Rise 2 Power left with a stronger understanding of how content, advertising, AI tools, and business technology fit together—and a clearer starting point for managing its own marketing.
