The overview
An orchard’s calendar changes with the season. For McCallum’s Apple Orchard, we developed social and creative content around the property, products, activities, and atmosphere that give people a reason to visit.
The challenge
A seasonal business has a limited window to get the word out. Customers need to see what is available and what the visit feels like while the season is happening.
What bluewaterCODE did
bluewaterCODE produced a mix of photography, short-form reels, branded graphics, and seasonal advertising content. The work put the experience of being at the orchard alongside practical information about what was happening.
The content was designed to give the business a recognizable digital presentation across different formats, with a library of material that could support both regular social activity and seasonal promotion.
The scope
- Seasonal social media content
- Orchard photography
- Reels and short-form video
- Branded graphics
- Seasonal advertising creative
- Visual brand development
THE NEXT CHAPTER
The outcome
McCallum’s received a library of visual and social content suited to its seasonal business cycle and ready to support organic promotion and advertising.
